Radical shake-up for European fares
British Airways today announces a radical shake-up of its short-haul air fares with one-way all-inclusive tickets starting at just £29 - less than the cost of a Premiership football ticket. All non-changeable economy tickets will be scrapped with air travellers able to change their flights, no matter what they have paid for the ticket, up to midnight the day before departure.
British Airways' Commercial Director, Martin George, said: "We operate in a very competitive market and are determined to be the first choice for air travellers, who want low prices, flexibility, and a superb flying experience.
"We have slashed our one-way fares by up to 50 per cent and will have over seven million plane seats a year, to more than 65 destinations, available at these new prices.
"This is not a short-term gimmick, but a long term commitment to our millions of customers to offer irresistible low fares every day of the year. There are no hidden extras and air travellers will receive the same excellent standards of service that are the hallmark of British Airways.
will now be able to easily compare prices for themselves
between British Airways and the airlines offering
lower standards of service and I can assure the public
that it is our intent to offer the best value for
money in the market."
British Airways has reduced its one-way prices for flights within the UK and Europe by an average of 70 per cent compared to 10 years ago.
on British Airways within the UK and Europe for less
Source : British Airways