Can You Afford What Rudeness Is Costing
Your Business?
Have you ever thought about how much rudeness may be
affecting your bottom line? What is the cost to your
company when you or the people who represent you lack
proper manners? Do you know how many clients are turned
off by employees who would rather carry on a conversation
with each other than with the person who came to purchase
your service or product? Can you count the number of
people who hang up and call someone else because the
person who answered your phone put them on hold without
asking permission? How does the client rate your professionalism
when the employee who welcomes him to your office looks
as if she is dressed for a day at the beach? Do your
employees understand that it is more offensive then friendly
to call the client by first name unless asked to do so?
Are your employees treating each other with courtesy
and respect? Do they honor the invisible walls of each
other's cubicles? Do they work as a team and help each
other or do they act like cast members on Survivor?
In today's fast-paced business world where too many
people claim that they don't have time to be nice, it's
easy to overlook the details that can help you grow your
business, increase your profits and build long lasting
client relationships.
Try taking this quick true/false quiz to test your own
business etiquette expertise. Then run it by your employees.
1. Business etiquette is based on rank and hierarchy.
True/False
2. If the information on your business card is incorrect,
draw a line through it and write the correct information
on the card. True/False
3. Business casual means dressing down one notch from
business professional. True/False
4. In today's relaxed business environment, it is not
necessary to ask your clients' permission before using
their first names. True/False
5. Callers do not mind holding for information as much
as holding for a person. True/False
6. You don't have to smile or make eye contact with your
customers unless you feel like it. True/False
7. Handwritten notes are out of place in the business
world. True/False
8. A man should wait for a woman to put out her hand
in business before offering his. True/False
9. When composing an e-mail message, complete the "To" line
last. True/False
10. Small talk around the office is a waste of time.
True/False
11. People can hear you eating, drinking and chewing
over the phone. True/False
12. If you receive a call on your cell phone when you
are with a client, look to see who is calling, but don't
answer it. True/False
Answers:
1. True. In business, you always defer to the senior
or highest ranking person, regardless of age or gender.
2. False. Handing out business cards with information
that is outdated or crossed off is unprofessional. Have
new cards printed immediately.
3. True. Business casual is not an excuse to wear your
favorite old clothes to the office. It is still business,
and everyone needs to look professional.
4. False. Don't assume because our work world has become
more informal that you can call clients by their first
name. Use their titles and last names until they ask
you to do otherwise.
5. True. Clients will wait contentedly while you search
for information, working on their behalf. However, if
they have to wait more than thirty seconds for you to
come to the phone, they begin to wonder how much you
value them or want their business.
6. False. This is only true if you are planning a going-out-of-business
sale. Every client deserves a genuine smile and eye contact.
7. False. Handwritten notes have become almost as extinct
as the typewriter. You will stand out from your competition
every time you send off a short note written in your
own hand.
8. False. Every woman should be prepared to shake hands
as soon as she meets someone in business. For either
a man or woman to hesitate could indicate a lack of confidence.
9. True. You can send e-mail without inserting an attachment,
without checking for grammar and punctuation and without
a subject line; but you cannot send e-mail without an
address. If you wait until you have carefully proofed
your message and added all attachments before you complete
the "To " line, you will never be embarrassed
or have to apologize for your mistakes.
10. False. Small talk carried on at the right time, in
the right place and on the right subject is a great way
to build relationships among co-workers.
11. True. Mouth noises are even louder over the phone.
Just because your clients can't see you eating those
potato chips doesn't mean they can't hear you munching
on the other end of the line.
12. False. It is just as rude to pull out your phone
to see who called as it is to have it on and take a call
in front of a client. Turn your phone off and check your
messages later in private.
If you had trouble with any of these questions, your
employees will, too. If you want your employees to be
at ease in business situations, to represent you well
and help build your business, give them the information
they need. If you haven't done basic business etiquette
skills training lately, do it now. Don't let rude behavior
cost you business.
Make sure that your employees know how to handle clients
over the phone, that they understand the importance of
being attentive and alert to clients' needs, that the
value other people's time and that they can deal with
difficult people and situations with grace.
No one is born with good manners. People have to be
taught, and from time to time, they need to be reminded
of what they already know.
(c)2006, Lydia Ramsey. All rights reserved. Reprint
rights granted so long as article and by-line are published
intact and with all links made live.
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